BFLTV
Videos and extras.
Stop Ignoring Case Studies
Case studies always get pushed to the back of the to-do list but they have great value. Not only do they move potential customers to convinced customers, they also show your team how to talk about what you do. Use this simple guide to supercharge your brand through case studies.
Don’t Sleep On Testimonials.
Testimonials: why you should gather them and use them. Also the *very best* kind of testimonial.
How To Use Taglines + Descriptors
Learn what they are, how to use the properly, and how to maximize their benefit for your brand.
Tagline vs. Descriptor
The lowdown on taglines and descriptors. These two foundational brand communications are important and have different uses and applications. Check out Marissa’s quick look at whether you need them for your brand.
BFL Happy Hour: Thinkshift
It all begins with an idea. Talking with SF-based Thinkshift, a values-forward PR and marketing firm. We get into how leading with your beliefs can be good for biz and how writing is still a thing.